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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪512
Daily avg
₪17
Peak
₪24
Low
₪11
Watch curve
Full completion
18.5%
Started
01
25% watched
02
50% watched
03
75% watched
04
100% watched
05
ThruPlay
06
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Video Views | Cost Per View |
|---|---|---|---|---|---|
Broad Ages 18-45 | ₪307 | 38,300 | 71,050 | 24,760 | ₪0.01 |
Video-viewer lookalike Lookalike of video viewers | ₪205 | 25,500 | 47,370 | 16,500 | ₪0.01 |
| Total | ₪512 | 63,800 | 118,420 | 41260 | ₪0.01 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Video Views | Cost Per View |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪143 28.0% | 33,158 | 11,800 | ₪0.01 |
| 📷Instagram · Feed | ₪113 22.0% | 26,052 | 9,713 | ₪0.01 |
| 📷Instagram · Reels | ₪102 20.0% | 23,684 | 10,435 | ₪0.01 |
| 📷Instagram · Story | ₪72 14.0% | 16,579 | 5,338 | ₪0.01 |
| 📘Facebook · Story | ₪41 8.0% | 9,474 | 2,569 | ₪0.02 |
| 🌐Audience network · Classic | ₪26 5.0% | 5,921 | 803 | ₪0.03 |
| 💬Messenger · Story | ₪15 3.0% | 3,553 | 602 | ₪0.03 |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Video Views | Cost Per View | ThruPlay | Meta Score |
|---|---|---|---|---|---|---|
Product teaser 15s | Broad | ₪307.44 | 24,760 | ₪0.01 | 23.4% | Above avg |
Customer testimonial | Video-viewer lookalike | ₪204.96 | 16,500 | ₪0.01 | 18.9% | Average |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
₪0.012 cost per view — very efficient.
Under two agorot per view signals content perceived as relevant and compelling.
21.65% ThruPlay — above average.
Above 15% ThruPlay is excellent. 21.65% shows the first 15 seconds are landing well.
18.5% watch to completion.
The product teaser holds attention — a high completion rate for a 15-second video.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Retarget 75%+ viewers
Build an audience of 75%+ viewers and serve them a conversion campaign — they're the warmest segment.
Tighten the hook
To lift ThruPlay further, tighten the first 3 seconds and lead with the core message.
Test vertical formats
Test 9:16 versions for Stories and Reels to maximise mobile reach.
