This is a sample report — It's populated with demo data to show what AdsReport produces for your clients.
Create yours freeFull summary of campaign activity on Google Search Console from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Overall organic-search performance for the period - clicks, impressions, click-through rate and average Google position.
How clicks, impressions and average position moved each day. A lower position is better.
The queries that drove the most organic traffic - clicks, impressions, CTR and average position.
| Query | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|
| digital marketing services | 940 | 18,200 | 5.16% | 6.2 |
| google ads management | 812 | 15,400 | 5.27% | 5.8 |
| facebook ads for business | 604 | 21,800 | 2.77% | 9.1 |
| branded ad reports | 488 | 9,600 | 5.08% | 4.3 |
| agency reporting tool | 356 | 12,100 | 2.94% | 11.6 |
| Total | 3,200 | 77,100 | 4.15% | 7.6 |
The best-performing pages in organic search for the reporting period.
| Page | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|
| /features/ai-insights | 1,240 | 28,400 | 4.37% | 8.1 |
| /use-cases/lead-generation | 980 | 22,600 | 4.34% | 7.4 |
| /blog/google-ads-benchmarks | 864 | 31,200 | 2.77% | 10.9 |
| / | 742 | 18,900 | 3.93% | 6.7 |
| /use-cases/ecommerce | 518 | 14,300 | 3.62% | 9.8 |
| Total | 4,344 | 115,400 | 3.76% | 8.7 |
How organic traffic splits across mobile, desktop and tablet.
The countries your top organic traffic came from.
| Country | Clicks | Impressions | CTR | Avg Position | % of Total |
|---|---|---|---|---|---|
| ISR | 6,120 | 152,400 | 4.02% | 11.8 | 72.7% |
| USA | 1,240 | 38,600 | 3.21% | 14.2 | 14.7% |
| GBR | 620 | 14,800 | 4.19% | 12.1 | 7.4% |
| DEU | 440 | 8,500 | 5.18% | 10.6 | 5.2% |
Breakdown by search type (web, image, video) and special result appearances.
| Type | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|
| Web | 7,420 | 189,200 | 3.92% | 12.1 |
| Image | 680 | 18,400 | 3.70% | 15.8 |
| Video | 320 | 6,700 | 4.78% | 9.4 |
| Appearance | Clicks | Impressions | CTR | Avg Position | % of Total |
|---|---|---|---|---|---|
| Rich Result | 2,140 | 42,800 | 5.00% | 8.4 | 25.4% |
| Featured Snippet | 1,180 | 14,600 | 8.08% | 3.1 | 14.0% |
| Regular | 5,100 | 156,900 | 3.25% | 14.7 | 60.6% |
Which pages ranked for which queries - spot matches and opportunities.
| Query | Page | Clicks | Impressions | CTR | Avg Position |
|---|---|---|---|---|---|
| agency reporting tool | /use-cases/for-agencies | 210 | 7,200 | 2.92% | 11.2 |
| branded ad reports | /features/branded-reports | 188 | 4,100 | 4.59% | 4.6 |
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
8,420 clicks vs. 7,180 in the prior period — healthy organic-traffic growth.
Average position rose from 13.8 to 12.4 — closing in on page one for core terms.
Featured-snippet appearances earn ~2× the CTR of regular results — an expansion opportunity.
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Terms ranking 11–15 are close to page one — strengthening content and internal links can unlock traffic.
Build structured content (Q&A / lists) for terms already ranking on page one.
63% of traffic is mobile but CTR lags slightly — improve meta titles and descriptions.