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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪1,191
Daily avg
₪40
Peak
₪56
Low
₪24
Purchase Funnel
Cost per purchase
₪108
Total revenue
₪4,704
Avg order value
₪428
View Content
01
Add to Cart
02
Checkout Started
03
Payment Info Added
04
Purchases
05
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Purchases | CPA |
|---|---|---|---|---|---|
Advantage+ Shopping Advantage+ shopping campaign | ₪691 | 9,320 | 25,542 | 7 | ₪98.74 |
Add to Cart Retargeting Viewed product or added to cart | ₪266 | 3,214 | 13,724 | 3 | ₪88.6 |
Broad Broad audience | ₪234 | 5,491 | 11,408 | - | - |
| Total | ₪1,191 | 18,025 | 50,674 | 10 | ₪119.09 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Purchases | CPA |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪333 28.0% | 14,189 | 3 | ₪111.15 |
| 📷Instagram · Feed | ₪262 22.0% | 11,148 | 3 | ₪87.33 |
| 📷Instagram · Reels | ₪238 20.0% | 10,135 | 3 | ₪79.39 |
| 📷Instagram · Story | ₪167 14.0% | 7,094 | 1 | ₪166.72 |
| 📘Facebook · Story | ₪95 8.0% | 4,054 | 1 | ₪95.27 |
| 🌐Audience network · Classic | ₪60 5.0% | 2,534 | - | - |
| 💬Messenger · Story | ₪36 3.0% | 1,520 | - | - |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Purchases | CPA | Meta Score |
|---|---|---|---|---|---|
Building signs [flexible] | Advantage+ Shopping | ₪691.2 | 7 | - | Above avg |
Product carousel [carousel] | Add to Cart Retargeting | ₪265.8 | 3 | - | Average |
Discount offer [collection] | Broad | ₪233.88 | - | - | Lowest 10% |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
Advantage+ shopping leads on ROAS.
Advantage+ shopping delivered a 5.35× ROAS — the highest. A ROAS above 4× is considered excellent.
Overall ROAS of 3.95× — profitable.
For every ₪1 spent, the campaign returned ₪3.95 in revenue. Keep optimising the top audiences.
High frequency (2.81) — watch for fatigue.
Ads repeat 2.81 times on average — approaching saturation. Refresh creative or broaden the audience.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Increase Advantage+ shopping budget
The 5.35× ROAS is the highest — increase budget allocation by 30–50%.
Re-evaluate the Broad audience
Zero purchases on ₪234 spend. Test alternative messaging or pause it.
Create new sales creatives
Refresh creative with product value, discounts and social proof.
Abandoned-cart retargeting
Add a retargeting campaign for visitors who didn't complete checkout — it usually yields a high ROAS.
