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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
All campaigns at a glance
Spend distribution by objective
| Campaign | Objective | Spend | Conversions | Key Metric | % of budget |
|---|---|---|---|---|---|
Advantage+ Shopping Purchases · CPA | Sales | ₪1,191 | 11 | 3.95× | 66% |
Instagram Post Boost Clicks · CPC | Traffic | ₪309 | 1,203 | ₪0.26 | 17% |
Web Management — Lead Form Leads · CPL | Leads | ₪295 | 2 | ₪147.64 | 16% |
| Total | ₪1,795 | 100% |
Quick Snapshot
Performance over time
Total
₪1,795
Daily avg
₪60
Peak
₪84
Low
₪37
Purchase Funnel
Cost per purchase
₪108
Total revenue
₪4,704
Avg order value
₪428
View Content
01
Add to Cart
02
Checkout Started
03
Payment Info Added
04
Purchases
05
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Objective | Budget (₪) | Reach | Impressions | Conversions | Cost |
|---|---|---|---|---|---|---|
Advantage+ Shopping Advantage+ shopping campaign | Sales | ₪691 | 9,320 | 25,542 | 7 | ₪98.74 |
Instagram Post Boosted organic post | Traffic | ₪309 | 20,465 | 23,447 | 1,203 | ₪0.26 |
Add to Cart Retargeting Viewed product or added to cart | Sales | ₪266 | 3,214 | 13,724 | 3 | ₪88.6 |
Broad Broad audience | Sales | ₪234 | 5,491 | 11,408 | - | - |
Business Owners Broad business owner segmentation | Leads | ₪102 | 559 | 761 | - | - |
Broad Broad audience - top tier | Leads | ₪101 | 641 | 769 | 1 | ₪101.39 |
WordPress WordPress interest audience | Leads | ₪92 | 497 | 701 | 1 | ₪91.79 |
| Total | ₪1,795 | 40,187 | 76,352 | - | - | |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Objective | Spend | Impressions | Conversions | Cost |
|---|---|---|---|---|---|
| 📘Facebook · Feed | Sales | ₪333 28.0% | 14,189 | 3 | ₪111.15 |
| 📷Instagram · Feed | Sales | ₪262 22.0% | 11,148 | 3 | ₪87.33 |
| 📷Instagram · Reels | Sales | ₪238 20.0% | 10,135 | 3 | ₪79.39 |
| 📷Instagram · Story | Sales | ₪167 14.0% | 7,094 | 1 | ₪166.72 |
| 📘Facebook · Story | Sales | ₪95 8.0% | 4,054 | 1 | ₪95.27 |
| 📘Facebook · Feed | Traffic | ₪87 28.0% | 6,565 | 344 | ₪0.25 |
| 📘Facebook · Feed | Leads | ₪83 28.0% | 625 | 1 | ₪82.68 |
| 📷Instagram · Feed | Traffic | ₪68 22.0% | 5,158 | 283 | ₪0.24 |
| 📷Instagram · Feed | Leads | ₪65 22.0% | 491 | - | - |
| 📷Instagram · Reels | Traffic | ₪62 20.0% | 4,689 | 304 | ₪0.2 |
| 🌐Audience network · Classic | Sales | ₪60 5.0% | 2,534 | - | - |
| 📷Instagram · Reels | Leads | ₪59 20.0% | 446 | 1 | ₪59.06 |
| 📷Instagram · Story | Traffic | ₪43 14.0% | 3,283 | 156 | ₪0.28 |
| 📷Instagram · Story | Leads | ₪41 14.0% | 312 | - | - |
| 💬Messenger · Story | Sales | ₪36 3.0% | 1,520 | - | - |
| 📘Facebook · Story | Traffic | ₪25 8.0% | 1,876 | 75 | ₪0.33 |
| 📘Facebook · Story | Leads | ₪24 8.0% | 178 | - | - |
| 🌐Audience network · Classic | Traffic | ₪15 5.0% | 1,172 | 23 | ₪0.67 |
| 🌐Audience network · Classic | Leads | ₪15 5.0% | 112 | - | - |
| 💬Messenger · Story | Traffic | ₪9 3.0% | 703 | 18 | ₪0.52 |
| 💬Messenger · Story | Leads | ₪9 3.0% | 67 | - | - |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Objective | Budget | Conversions | Cost | Meta Score |
|---|---|---|---|---|---|---|
Building signs [flexible] | Advantage+ Shopping | Sales | ₪691.2 | 7 | - | Above avg |
Instagram Post | Instagram Post | Traffic | ₪308.96 | 1,203 | - | Above avg |
Product carousel [carousel] | Add to Cart Retargeting | Sales | ₪265.8 | 3 | - | Average |
Discount offer [collection] | Broad | Sales | ₪233.88 | - | - | Lowest 10% |
Web Management 1 | Broad | Leads | ₪101.39 | 1 | ₪101.39 | - |
Web Management 1-2 | WordPress | Leads | ₪12.06 | 1 | ₪12.06 | - |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
WordPress audience leads in efficiency.
The 'WordPress' group generated a lead at only $91.79 - the lowest in the campaign. Recommended to increase budget allocation for this audience.
Men aged 35–54 are the primary target.
Both leads collected came from men aged 35–54. Recommended to sharpen creatives for this age segment.
Improvement potential in Business Owner segmentation.
The 'Business Owners' audience spent $102 with zero leads. Consider revising messaging or reducing budget for this audience.
Advantage+ shopping leads on ROAS.
Advantage+ shopping delivered a 5.35× ROAS — the highest. A ROAS above 4× is considered excellent.
Overall ROAS of 3.95× — profitable.
For every ₪1 spent, the campaign returned ₪3.95 in revenue. Keep optimising the top audiences.
High frequency (2.81) — watch for fatigue.
Ads repeat 2.81 times on average — approaching saturation. Refresh creative or broaden the audience.
5.13% link CTR — excellent.
The campaign's link CTR is 5.13% (Facebook average ~1.5%). Average CPC: ₪0.26.
Low frequency (1.15) — one-time exposure.
Each user saw the ad only 1.15 times on average. A frequency below 1.5 means the campaign isn't leaving a lasting impression.
Women drive 81.4% of clicks.
533 of 655 clicks came from women. Ages 35–54 are the strongest segment.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Increase WordPress audience budget
The WordPress audience delivered the lowest cost per lead ($91.79). Recommended to increase budget allocation by 30–50%.
Re-evaluate Business Owners audience
Cost per lead for the Business Owners audience is significantly above average. Consider changing messaging or pausing the audience.
Create new creatives
Recommended to refresh creative materials and test new variations based on the leading ad '1-2'.
Increase Advantage+ shopping budget
The 5.35× ROAS is the highest — increase budget allocation by 30–50%.
Re-evaluate the Broad audience
Zero purchases on ₪234 spend. Test alternative messaging or pause it.
Create new sales creatives
Refresh creative with product value, discounts and social proof.
Increase budget to build reach
A 1.15 frequency is low — increase budget or narrow the audience to strengthen recall.
Age segmentation
Since all leads come from men aged 35–54, consider targeted age segmentation instead of open targeting.
Abandoned-cart retargeting
Add a retargeting campaign for visitors who didn't complete checkout — it usually yields a high ROAS.
Retarget site visitors
Add a complementary campaign targeting prior site visitors — it usually delivers higher CTR at lower cost.
Segment women 35–54
Women aged 35–54 drive 60% of clicks at the lowest cost — test a dedicated segment.
Check traffic quality
CTR is strong — but confirm in Google Analytics that visitors are genuinely engaged (time on site, conversion rate).
