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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪884
Daily avg
₪29
Peak
₪41
Low
₪18
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Messages Started | Cost Per Message |
|---|---|---|---|---|---|
Broad + Click-to-WhatsApp Ads leading to WhatsApp | ₪570 | 22,800 | 40,400 | 214 | ₪2.66 |
Messenger retargeting Prior site visitors | ₪314 | 11,800 | 20,800 | 98 | ₪3.21 |
| Total | ₪884 | 34,600 | 61,200 | 312 | ₪2.83 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Messages Started | Cost Per Message |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪248 28.0% | 17,136 | 89 | ₪2.78 |
| 📷Instagram · Feed | ₪195 22.0% | 13,464 | 73 | ₪2.66 |
| 📷Instagram · Reels | ₪177 20.0% | 12,240 | 79 | ₪2.24 |
| 📷Instagram · Story | ₪124 14.0% | 8,568 | 40 | ₪3.09 |
| 📘Facebook · Story | ₪71 8.0% | 4,896 | 19 | ₪3.72 |
| 🌐Audience network · Classic | ₪44 5.0% | 3,060 | 6 | ₪7.37 |
| 💬Messenger · Story | ₪27 3.0% | 1,836 | 5 | ₪5.31 |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Messages Started | Cost Per Message | Meta Score |
|---|---|---|---|---|---|
Ask us on WhatsApp | Broad + Click-to-WhatsApp | ₪570.1 | 214 | ₪2.66 | Above avg |
Get a quick quote | Messenger retargeting | ₪314.1 | 98 | ₪3.21 | Average |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
₪2.83 per conversation — good.
A cost per message below ₪5 is good. 312 conversations opened — a direct, warm lead pipeline.
WhatsApp out-performs Messenger.
228 of 312 conversations opened on WhatsApp at a lower cost — the audience's preferred channel.
Ages 25–44 lead.
57% of conversations come from ages 25–44 — the most relevant segment for direct outreach.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Set up fast auto-replies
Fast response time lifts conversion — configure quick replies and templates in WhatsApp Business.
Shift budget to WhatsApp
WhatsApp yields cheaper conversations — increase its share of budget.
Track deal closure
Connect conversations to your CRM to measure how many messages convert to paying customers.
