This is a sample report — It's populated with demo data to show what AdsReport produces for your clients.
Create yours freeDigital Marketing ReportSample Client
Full summary of campaign activity on Google Ads from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪4,820
Daily avg
₪161
Peak
₪225
Low
₪99
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Leads | CPL |
|---|---|---|---|---|---|
Search — Brand Branded keywords | ₪980 | 0 | 21,400 | 52 | ₪18.85 |
Search — Generic Generic keywords | ₪2,640 | 0 | 78,600 | 68 | ₪38.82 |
Performance Max Multi-channel PMax campaign | ₪1,200 | 0 | 28,400 | 23 | ₪52.17 |
| Total | ₪4,820 | 0 | 128,400 | 143 | ₪33.71 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Leads | CPL |
|---|---|---|---|---|
Search ad — Brand | Search — Brand | ₪980 | 52 | ₪18.85 |
Search ad — Service | Search — Generic | ₪2,640 | 68 | ₪38.82 |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
Branded search — the lowest cost.
Branded keywords deliver a lead at ₪18.85 with a 5.51% CTR — the highest intent.
Performance Max is relatively expensive.
PMax delivers a lead at ₪52.17 — above average. Review conversion signals and asset groups.
3.21% overall CTR — solid.
A 3.21% search CTR indicates ads well-matched to the keywords.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Increase branded-search budget
Lowest cost and highest CTR — remove budget caps on the brand campaign.
Prune generic search terms
Add negative keywords to the generic campaign to bring the ₪38.82 CPL down.
Optimise PMax
Feed richer audience signals and asset groups to improve Performance Max efficiency.
