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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪640
Daily avg
₪21
Peak
₪30
Low
₪13
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Engagements | CPE |
|---|---|---|---|---|---|
Followers & Lookalike Page followers + lookalike | ₪384 | 28,900 | 58,100 | 3,820 | ₪0.1 |
Interest audience Interest-based targeting | ₪256 | 19,300 | 38,740 | 2,022 | ₪0.13 |
| Total | ₪641 | 48,200 | 96,840 | 5842 | ₪0.11 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Engagements | CPE |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪179 28.0% | 27,115 | 1,671 | ₪0.11 |
| 📷Instagram · Feed | ₪141 22.0% | 21,305 | 1,375 | ₪0.1 |
| 📷Instagram · Reels | ₪128 20.0% | 19,368 | 1,478 | ₪0.09 |
| 📷Instagram · Story | ₪90 14.0% | 13,558 | 756 | ₪0.12 |
| 📘Facebook · Story | ₪51 8.0% | 7,747 | 364 | ₪0.14 |
| 🌐Audience network · Classic | ₪32 5.0% | 4,842 | 114 | ₪0.28 |
| 💬Messenger · Story | ₪19 3.0% | 2,905 | 85 | ₪0.23 |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Engagements | CPE | Meta Score |
|---|---|---|---|---|---|
Behind-the-scenes reel | Followers & Lookalike | ₪384.3 | 3,820 | ₪0.1 | Above avg |
Question post | Interest audience | ₪256.2 | 2,022 | ₪0.13 | Average |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
6.03% engagement rate — excellent.
An engagement rate above 3% is good on Facebook. 6.03% signals creative that resonates.
Behind-the-scenes video leads.
The reel drove 3,820 engagements at just ₪0.10 each — authentic content is working.
Young, female-leaning audience.
59.8% of engagement is from women, and 59% from ages 18–34 — a young, active audience.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Convert engagers to followers
Target people who reacted/shared to turn them into followers and a retargeting pool.
Scale the video format
The reel out-performed — produce a short-video series in the same style.
Encourage shares & tags
Add a call-to-action encouraging shares and tagging friends to widen organic reach.
