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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪2,480
Daily avg
₪83
Peak
₪116
Low
₪51
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Frequency | CPM |
|---|---|---|---|---|---|
Broad — Nationwide Ages 18-65, nationwide | ₪1,612 | 148,900 | 356,200 | 2.39 | - |
Lookalike — Central 3% lookalike | ₪868 | 65,400 | 156,540 | 2.39 | - |
| Total | ₪2,480 | 214,300 | 512,740 | 5 | ₪518.83 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Frequency | CPM |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪694 28.0% | 143,567 | 2.39 | ₪4.84 |
| 📷Instagram · Feed | ₪546 22.0% | 112,803 | 2.39 | ₪4.84 |
| 📷Instagram · Reels | ₪496 20.0% | 102,548 | 2.39 | ₪4.84 |
| 📷Instagram · Story | ₪347 14.0% | 71,784 | 2.39 | ₪4.84 |
| 📘Facebook · Story | ₪198 8.0% | 41,019 | 2.39 | ₪4.84 |
| 🌐Audience network · Classic | ₪124 5.0% | 25,637 | 2.39 | ₪4.84 |
| 💬Messenger · Story | ₪74 3.0% | 15,382 | 2.39 | ₪4.84 |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Frequency | CPM | Meta Score |
|---|---|---|---|---|---|
Brand video 15s | Broad — Nationwide | ₪1,612 | - | - | Above avg |
Brand banner [image] | Lookalike — Central | ₪868 | - | - | Average |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
Low CPM (₪4.84) — efficient reach.
A ₪4.84 CPM is well below the ₪15–40 benchmark — the campaign is buying reach cheaply.
Frequency 2.39 — a healthy range.
Each person was exposed 2.39 times on average — enough for recall without hitting saturation (above 3).
Gender-balanced audience.
53.5% women and 46.5% men — broad, balanced exposure suited to brand building.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Add a retargeting layer
After building broad reach, funnel the exposed audience into a conversion campaign (leads/sales).
Measure Brand Lift
Run a Brand Lift study to quantify the increase in recall and brand awareness.
Refresh creative before saturation
Frequency is climbing — prepare additional creative variations to sustain interest.
