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FOR ECOMMERCE

Reports built for online stores
from view to purchase

See the full funnel, ROAS and revenue, and the creatives driving sales - in one branded report you can send to a brand or your own team.

Full purchase funnel
ROAS & revenue front and center
Google + Meta
4

Funnel stages

ROAS

Front and center

AOV

Auto-calculated

1-click

Branded PDF

adsreport.xyz/r/your-client
Revenue
$58,940
Revenue from purchases
ROAS
4.72×
≥4 = excellent
Purchases
412
Completed purchases
CPA
$30.29
Avg cost per purchase
1.07%convert
Each stage shows how many users advanced - and where they drop.
View Content38,420
Add to Cartdrop 84%6,190
Checkoutdrop 70%1,840
Purchasesdrop 78%412
BUILT FOR COMMERCE

Optimize for revenue, not just clicks

AdsReport surfaces the commerce metrics that actually matter - so you spend where the return is.

Purchase funnel

View content, add to cart, checkout and purchase - with drop-off.

ROAS & revenue

Return on ad spend and revenue, front and center.

Average order value

AOV computed from revenue and purchases automatically.

Top creatives

See which ads actually drive sales - and which to refresh.

FUNNEL

The full journey, from view to purchase

View Content, Add to Cart, Checkout and Purchase - each stage with its drop-off and estimated lost revenue. Instantly see where the funnel leaks.

Stage-by-stage drop-off
Estimated lost revenue
Headline conversion rate
adsreport.xyz/r/funnel
1.07%convert
Each stage shows how many users advanced - and where they drop.
View Content38,420
Add to Cartdrop 84%6,190
Checkoutdrop 70%1,840
Purchasesdrop 78%412
ROAS

Revenue and ROAS, up front

For sales campaigns the snapshot leads with revenue, ROAS and purchases - the numbers a store owner actually cares about, in their currency.

ROAS, revenue & purchases
Cost per purchase
Average order value
adsreport.xyz/r/quick-snapshot
Revenue
$58,940
Revenue from purchases
ROAS
4.72×
≥4 = excellent
Purchases
412
Completed purchases
CPA
$30.29
Avg cost per purchase
CREATIVES

The ads that actually sell

Every creative ranked by purchases and ROAS, with Meta's quality scores - so it's obvious which winners to scale and which to retire.

Per-ad ROAS & purchases
Meta quality rankings
Spot winners and losers fast
adsreport.xyz/r/creatives
Ad quality (per Meta)2 above average1 average
AdRevenueROASMeta
UGC Routine - Reel$39,1205.40×Above avg
Bestseller Set - Carousel$14,7604.95×Above avg
Founder Story - Video$5,0602.24×Average
AUDIENCE

Who is buying

Age and gender breakdowns with cost per purchase reveal which shoppers are worth more budget.

Gender split & age buckets
Cost per purchase per segment
Best-performing segment flagged
adsreport.xyz/r/demographics
68.7%Women
Women
68.7%
Men
31.3%
18-24
16%
25-34
45%
35-44
31%
45-54
14%

AI insights

Plain-language analysis of funnel, ROAS and creative performance.

Your brand

Reports match your store's identity - logo, colors and font.

Share & export

A live link or a clean PDF for the brand or your team.

TESTIMONIALS

Loved by stores and the agencies behind them

Finally a report that leads with ROAS and the funnel instead of burying them under impressions.

A

Adi G.

DTC Brand Owner

Seeing drop-off per funnel stage told us exactly where to fix the checkout. Revenue followed.

Y

Yonatan P.

eCommerce Manager

The creative table ranked by ROAS is how we decide what to scale every single week.

H

Hila N.

Paid Social Lead

PRICING

Plans that grow with you

STARTER

For one ad platform

$19.99/mo

  • 1 ad platform (Facebook or Google)
  • Up to 15 reports
  • AI insights & recommendations
  • PDF export
  • Custom logo & colors
Get started
MOST POPULAR

PRO

For multi-platform advertisers

$29.99/mo

10-day free trial
  • Facebook + Google Ads
  • Unlimited reports
  • AI insights & recommendations
  • PDF export
  • Daily auto-refresh
  • Budget Shield spend alerts
  • Full branding & white-label
Start free trial

AGENCY

For agencies & multiple accounts

$49.99/mo

  • Everything in Pro
  • Manage multiple ad accounts
  • Unlimited reports
  • Priority support
  • Full white-label
Get started
FAQ

eCommerce FAQ

01Where does funnel data come from?+
From the Meta Marketing API - View Content, Add to Cart, Checkout and Purchase events flow straight into the funnel section for sales campaigns.
02Do you calculate ROAS and AOV?+
Yes. ROAS and average order value are computed from revenue and purchases automatically and shown front and center.
03Does it work with Shopping campaigns?+
Yes. Google Shopping and Performance Max roll up into sales with ROAS and revenue, alongside Meta.
04Can I send it to the brand?+
Share a live branded link or export a PDF - both carry your branding, not ours.
05Which platforms can I report on for my store?+
Both Meta and Google. Facebook, Instagram, Google Shopping and Performance Max roll up into sales with ROAS and revenue.
06Can I report on multiple stores or brands?+
Yes. Group each store's ad accounts separately, or roll several brands up under one client folder.
07Do you calculate ROAS and AOV automatically?+
Yes. Return on ad spend and average order value are computed from revenue and purchases and shown front and center.
08Can I schedule reports for the brand?+
Yes. Set a weekly or monthly cadence and the branded report is refreshed and delivered automatically.

Ad reporting built for eCommerce and online stores

AdsReport turns your store's ad data into a report that leads with the numbers that matter for commerce. Track the full purchase funnel from view content to add to cart, checkout and purchase, with drop-off and estimated lost revenue at every stage, so you can see exactly where the funnel leaks.

Return on ad spend, revenue and average order value sit front and center, and every creative is ranked by ROAS and purchases alongside Meta's quality scores. Google Shopping and Performance Max roll up into sales automatically, so a single branded report covers your entire eCommerce ad program across Google and Meta.

Turn ad spend into a revenue story

Connect Google and Meta and get a commerce report that puts ROAS and the funnel first.

Start free
eCommerce Ad Reports - Funnel, ROAS & Creatives | AdsReport