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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪309
Daily avg
₪10
Peak
₪14
Low
₪6
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Clicks | CPC |
|---|---|---|---|---|---|
Instagram Post Boosted organic post | ₪309 | 20,465 | 23,447 | 1,203 | ₪0.26 |
| Total | ₪309 | 20,465 | 23,447 | 1203 | ₪0.26 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Clicks | CPC |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪87 28.0% | 6,565 | 344 | ₪0.25 |
| 📷Instagram · Feed | ₪68 22.0% | 5,158 | 283 | ₪0.24 |
| 📷Instagram · Reels | ₪62 20.0% | 4,689 | 304 | ₪0.2 |
| 📷Instagram · Story | ₪43 14.0% | 3,283 | 156 | ₪0.28 |
| 📘Facebook · Story | ₪25 8.0% | 1,876 | 75 | ₪0.33 |
| 🌐Audience network · Classic | ₪15 5.0% | 1,172 | 23 | ₪0.67 |
| 💬Messenger · Story | ₪9 3.0% | 703 | 18 | ₪0.52 |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Clicks | CPC | Meta Score |
|---|---|---|---|---|---|
Instagram Post | Instagram Post | ₪308.96 | 1,203 | - | Above avg |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
5.13% link CTR — excellent.
The campaign's link CTR is 5.13% (Facebook average ~1.5%). Average CPC: ₪0.26.
Low frequency (1.15) — one-time exposure.
Each user saw the ad only 1.15 times on average. A frequency below 1.5 means the campaign isn't leaving a lasting impression.
Women drive 81.4% of clicks.
533 of 655 clicks came from women. Ages 35–54 are the strongest segment.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Increase budget to build reach
A 1.15 frequency is low — increase budget or narrow the audience to strengthen recall.
Retarget site visitors
Add a complementary campaign targeting prior site visitors — it usually delivers higher CTR at lower cost.
Segment women 35–54
Women aged 35–54 drive 60% of clicks at the lowest cost — test a dedicated segment.
Check traffic quality
CTR is strong — but confirm in Google Analytics that visitors are genuinely engaged (time on site, conversion rate).
