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Full summary of campaign activity on Meta from June 1, 2026 to June 30, 2026. This report presents performance at the campaign level, audience segmentation, ad performance, and our recommendations going forward.
Quick Snapshot
Performance over time
Total
₪295
Daily avg
₪10
Peak
₪14
Low
₪6
Ad Sets
Performance breakdown per ad group - budget, reach, leads and CPL. Identify your most cost-efficient audience segments for the reporting period.
| Ad Set | Budget (₪) | Reach | Impressions | Leads | CPL |
|---|---|---|---|---|---|
Broad Broad audience - top tier | ₪101 | 641 | 769 | 1 | ₪101.39 |
Business Owners Broad business owner segmentation | ₪102 | 559 | 761 | - | - |
WordPress WordPress interest audience | ₪92 | 497 | 701 | 1 | ₪91.79 |
| Total | ₪295 | 1,697 | 2,231 | 2 | ₪147.64 |
Who Reached Out
Lead breakdown by age and gender. Analysis of the audience profile that responded to the campaign and CPL across each group.
Where ads ran
| Placement | Spend | Impressions | Leads | CPL |
|---|---|---|---|---|
| 📘Facebook · Feed | ₪83 28.0% | 625 | 1 | ₪82.68 |
| 📷Instagram · Feed | ₪65 22.0% | 491 | - | - |
| 📷Instagram · Reels | ₪59 20.0% | 446 | 1 | ₪59.06 |
| 📷Instagram · Story | ₪41 14.0% | 312 | - | - |
| 📘Facebook · Story | ₪24 8.0% | 178 | - | - |
| 🌐Audience network · Classic | ₪15 5.0% | 112 | - | - |
| 💬Messenger · Story | ₪9 3.0% | 67 | - | - |
Top Creatives
Ads ranked by lead volume and cost per lead. Identify the most effective formats and messaging to optimize your ad spend.
| Ad | Ad Set | Budget | Leads | CPL |
|---|---|---|---|---|
Web Management 1 | Broad | ₪101.39 | 1 | ₪101.39 |
Web Management 1-2 | WordPress | ₪12.06 | 1 | ₪12.06 |
Three Key Insights.
Data analysis reveals clear patterns that form the basis for budget decisions and creative production next month.
WordPress audience leads in efficiency.
The 'WordPress' group generated a lead at only $91.79 - the lowest in the campaign. Recommended to increase budget allocation for this audience.
Men aged 35–54 are the primary target.
Both leads collected came from men aged 35–54. Recommended to sharpen creatives for this age segment.
Improvement potential in Business Owner segmentation.
The 'Business Owners' audience spent $102 with zero leads. Consider revising messaging or reducing budget for this audience.
Action Plan Going Forward
Recommended actions, ordered by priority. Actions are based directly on performance patterns from the campaign period.
Increase WordPress audience budget
The WordPress audience delivered the lowest cost per lead ($91.79). Recommended to increase budget allocation by 30–50%.
Re-evaluate Business Owners audience
Cost per lead for the Business Owners audience is significantly above average. Consider changing messaging or pausing the audience.
Create new creatives
Recommended to refresh creative materials and test new variations based on the leading ad '1-2'.
Age segmentation
Since all leads come from men aged 35–54, consider targeted age segmentation instead of open targeting.
